Case Study #1

Problem

Thompson Law was expanding into the Los Angeles area. Even though the content was made around April, the page struggled to rank within the top pages in Google Search. The page fluctuated until it eventually lost the keyword completely.

Strategy

With AI being the biggest SEO update to Google Search in 2025, everyone can create and generate the same content. Traditional search favored websites that would often mention similar content within the top results in 2024, because of AI, a lot of content can be generated at a much faster pace while repeating the echo chamber of what everyone else mentions. Google identified this as useless to users and made a helpful content update in August 2025. Now, the main question is, how do you stand out amongst the competition if everyone can produce the same content at a rapid rate in today’s search?

Solution

Since everyone can now make similar content, Google pivoted to favor websites that added more value to users. Value, meaning, PROOF. Adding more proof and content targeting users instead of traditional SEO methods allowed Thompson Law to increase in overall rankings and land the 1st position in Google Search for Los Angeles Personal Injury Lawyer

Timeline:

6 Months

Metrics

5 Cases a Month
520 Clicks a month
200K Impressions
72 New Keywords

National Law Firm