Case Study #2

Local Law Firm

Problem

Stipp Law was trying to rank for Carlsbad Nursing Home Abuse Lawyer in their local area. They had mixed targeting issues, duplicate content, and incorrect H Tag Structure that prevented them from ranking within the top positions of Google. 

Strategy

They struggled to maintain 1 page position in 2024. Even starting out in the beginning of 2025, they were in the 13th position. When I came in at the beginning of 2025, I took over the account and made changes to remove duplicate content, improve the internal linking structure, and on-page content. 

Solution

Adding more proof, trust signals such as testimonials and adding localized content targeting users instead of traditional SEO methods allowed Stipp Law to increase in overall rankings and land in the 1st page in Google Search for both Carlsbad Nursing Home Abuse Attorney, and the 1st Position for Carlsbad Elder Abuse Attorney

Timeline:

 6 Months

Metrics

• 1-2 New Cases a Month
• 184 Clicks a month
• 14K Impressions
• 44 New Keywords